AI-Powered Personalisation for Brands (Webinar)

Event Overview

Personalisation has moved far beyond “Hi {FirstName}.” Today’s best-performing brands use AI to interpret intent, context, and timing—so each customer sees the right message, on the right channel, at the right moment. In this live Edu AI webinar, you’ll learn how AI-powered personalisation works in practice, what data and models enable it, and how to deploy it responsibly without crossing the line into “creepy.”

We’ll start with a plain-language view of the modern personalisation stack: data collection and consent, identity resolution, audience building, real-time decisioning, content selection, and measurement. You’ll see how recommendation systems, propensity models, and generative AI can work together—e.g., predicting next-best action while generating copy variations that stay on brand. We’ll also cover where automation fails: overfitting, bias, cold-start problems, and messaging that feels inconsistent across email, web, and paid media.

What you’ll learn

• Key personalisation approaches: rules-based vs. model-driven vs. hybrid systems
• How brands choose signals (behavioral, transactional, contextual) and avoid data bloat
• Next-best action and offer decisioning: how to prioritize relevance and business goals
• Generative AI for on-brand variants: prompts, guardrails, and approval workflows
• Experimentation that actually answers questions: holdouts, lift, and incrementality
• Privacy and trust essentials: consent, transparency, frequency capping, and fairness checks
• Common pitfalls and a practical checklist for launching your first use case

Who should attend

• Marketing leaders and brand managers improving cross-channel performance
• CRM, lifecycle, and retention teams building journeys and segmentation
• E-commerce and product growth teams working on recommendations and offers
• Analysts and data teams partnering with marketing on measurement and models
• Founders and operators who want a scalable, ethical personalisation roadmap

What to prepare

• Bring one real customer journey (e.g., onboarding, churn prevention, reactivation) you want to improve
• Know your primary conversion goal and one key constraint (budget, data access, or compliance)
• If possible, list the channels you use today (email, web, app, SMS, ads) and how success is measured

By the end, you’ll leave with a clear framework for selecting high-impact use cases, designing a measurement plan, and implementing AI personalisation that improves relevance while maintaining customer trust. Join us live on Google Meet for a practical, brand-focused session with time for Q&A.